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The CW

Farmer Wants A Wife debuts tonight

Tonight at 9 p.m. ET, The CW debuts its Bachelor clone Farmer Wants a Wife. The series is described by the network as “a comedic reality series that brings city women to one charming, hard-working farmer,” and is based on a format that’s been used internationally. In the US version, 10 women travel to rural Missouri and the small town of Portage Des Sioux to compete for farmer Matt’s affections.

Matt told The New York Times that he’s doing the show because “I was born and raised a farmer, but I really don’t fit that stereotype. It’s one of the biggest problems I deal with.” But he also says that his looks also work against him. “I know that I don’t look like what most people think of when you say ‘farmer.’ … it’s very hard to sell the fact that I am one. A lot of times they seem to think that I am a player.”

As is required for these kinds of shows, the producers have found a collection of insane women for him to choose from. (“I fight for men like they do in the Middle East: Before somebody blows me up, I blow them up,” one says.) who will compete in predictable challenges, like sticking their arms into a cow’s ass. Here’s an extended preview of those festivities: