The Contender will face American Idol.

The Contender will face American Idol.
Mark Burnett’s The Contender is the most expensive reality show ever produced, and when it debuts, NBC is going to assure its success by airing it opposite American Idol 4. The New York Times sums up this stupidity succinctly: “How it fares could ultimately affect the commitment by networks to future reality programs. And yet the show is seemingly being used as cannon fodder.” The new series will debut Feb. 21 with a 90-minute premiere, then move to Tuesdays at 8 p.m. ET on March 1. NBC President Jeff Zucker says, “We know we’re asking this show to go into a very difficult time period against ‘American Idol.’ Our expectations are incredibly limited.” Mark Burnett is as cocky as ever, insisting, “I don’t have shows that collapse in the ratings.” Of FOX’s failed The Next Great Champ, he says, “The Fox show was junk.” Burnett also has big plans for this series, and how it will help him: “Each year, we create a different set of boxers. On my other shows, I’m limited if someone emerges like Omarosa. She’s not an actress. I don’t have access to her future value.”

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