NBC moves The Contender to Sundays; it will make Mark Burnett a rich bastard.

NBC moves The Contender to Sundays; it will make Mark Burnett a rich bastard.
NBC has moved The Contender yet again: Now it will air on Sunday evenings at 8 p.m. ET starting March 13, after airing episodes on both March 7 and 10. The new time slot is opposite Extreme Makeover: Home Edition but not ABC’s killer Desperate Housewives, which airs at 9. Meanwhile, The Hollywood Reporter runs down all the ways that the show will shower Mark Burnett with cash: “Revenue streams for Contender Partners Llc.—a joint venture between Mark Burnett Prods. and DreamWorks Llc.—include the sale of NBC ads, an equity stake in boxing brand Everlast as well as more traditional product integration fees, ticket sales for the ‘Contender’ boxing finale at Caesars Palace in Las Vegas and future rights to the fighters who star on the show.” And if that was enough cash for him to roll around in, “Burnett also shares in half the ad revenue generated by a ‘Contender’ site housed on Yahoo! and cut a multiyear, multishow deal with ‘Contender’ sponsor Home Depot for integration into five shows, including ‘The Apprentice 3.’” And there’s more! “In addition to getting a traditional license fee of close to $2 million from NBC, Burnett and Katzenberg are said to have obtained the rights to sell six commercial spots per episode.”

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