NBC renews Celebrity Apprentice for third season
The Celebrity Apprentice has been renewed for a third season by NBC. It will air next spring, and presumably tape this fall.
In a press release, NBC VP Paul Teledgy says the show is “at the top of its game and has exploded in popularity this season while also raising an impressive amount of money for charity.” The release cites the show’s average of “8.6 million viewers overall this season” which “is up 39 percent versus NBC’s non-sports adult 18-49 average in the time period.”
Perhaps more significantly, it’s NBC’s second-most popular show after The Biggest Loser.
Melissa Rivers’ dramatic freak-out firing was just the latest crazy season that has certainly topped the first season, so the real question is whether or not they can find a new group of celebrities to reveal themselves to be assholes for our entertainment.