why isn’t The Bachelor 3 popular?

why isn’t The Bachelor 3 popular?
Although The Bachelor 3 stars an actual multimillionaire from a famous family, and 11.5 million viewers watched last week, the show premiered in fourth place and is doing poorly among 18- to 49-year-olds. USA TODAY examines the reasons why the show might not be doing that well, and they include its “stale premise.” One ad buyer suggests that “[a]udiences connect with people like them—and I’m not sure [Andrew] Firestone is even particularly likable.”

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