ArchivesMartha Stewart says the ratings for The Apprentice: Martha Stewart are “damn good.” Specifically, she tells Fortune magazine, “We’re getting six to seven million viewers a night. Guess what? That’s damn good. People walk away from the show thinking, ‘What a nice company that is,’ and ‘Boy, do they do good things.’” The magazine reports that “the blame, as she sees it, lies not with her performance or her personal brand being a tad overexposed but with the overexposure of The Apprentice itself.”
Martha also explains why Donald Trump once defensively said, “it’s not gonna be so easy to replace me.” Originally, she thought she was going to take over the show. “I thought I was replacing The Donald. It was even discussed that I would be firing The Donald on the first show,” she says.
In the profile, which also details her prison stay, the introduction of Charles Koppelman into her company, and how much money she makes for having her face on products at Kmart, Mark Burnett talks about the $13.5 million stock warrant he received as compensation for producing the show. “I’m incented to make sure MSLO is properly represented,” he says, and although that seems to conflict with NBC’s interests, Burnett says, “There’s zero tension with NBC on this.”
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