Burnett unhappy with NBC, suggests “too much press” might be to blame for low Martha ratings
Mark Burnett wasn’t happy with NBC’s decision to move Martha’s time slot, even though the move ultimately resulted in slightly higher ratings for The Apprentice: Martha Stewart.
Earlier in the week, he told the LA Times, “Now we’ll have ‘E-Ring’ leading into ‘Martha,’ which isn’t a good lead-in. … Clearly the move is designed to save ‘E-Ring.’” But yesterday he was somewhat placated: “Despite very few promos [the program] showed decent growth.”
Why has the show done so poorly? “Maybe there was too much press. It was, like, everywhere,” Burnett says. All of this “behind-the-scenes jockeying over Stewart’s troubled spinoff has sparked friction between the network and famed “Apprentice” producer Mark Burnett,” the Times reports.
But Burnett says he’s cool: “I’m not mad. It’s just business.” Oh, that clever bastard, using the tag line from Trump’s Apprentice.