Apprentice ratings improve slightly in new timeslot
On Sunday, The Apprentice 6 moved to a later timeslot, airing at 10 p.m. instead of 9. It was also preceded for the first time by Deal or No Deal, which moved to Sundays.
Among viewers ages 18 to 49, the show “averaged a 2.7 adults 18-49 rating,” and that is “its best rating since Jan. 28,” Media Life reports. It was helped by Howie Mandel, as The Apprentice “retained 82 percent of that [show’s] lead-in and grew a tiny bit, from a 2.6 to a 2.7, in its second half hour.”
However, Variety reports that with 6.6 million viewers overall, Donald Trump’s series “was a distant third place in its first try in the 10 o’clock slot.” And the show debuted with a series low of 9.1 million viewers, so it’s lost quite a few viewers since then.