Apprentice debut’s ratings the lowest ever for Trump’s franchise

Bad news about Martha’s ratings were followed by bad news about Donald Trump’s fourth Apprentice. The debut was watched by 9.9 million viewers, roughly 6 million fewer than watched the third-season debut. At the same time, 30 million people were watching CSI.

That’s a little more than 4 million fewer than watched the second season debut last fall, which is a drop of 37 percent, according to TV Week.

The Hollywood Reporter has a tiny bit of good news for Trump, and it came after 9:30: “viewership did pick up some in its second half-hour (climbing from 9 million viewers at the start to 10.6 million from 9:30-10 p.m.).”

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