CSI beats Apprentice finale; were finalists’ project choices sexist?

During the season, The Apprentice 3 was watched by fewer people than watched The Apprentice 2, and that held true even during the finale. Just 13.7 million viewers watched the finale, about the same number that watched normal episodes. That was well under half of the 30 million or so viewers who watched CSI at the same time, according to the Hollywood Reporter. Trump’s show did beat a special episode of American Idol at the same time; it was watched by 8.8 million people.

During the finale of The Apprentice 3, Kendra and Tana were offered two different tasks: renovating a mansion in Palm Beach and running Miss Universe. Considering that the last two final candidates, Bill and Kelly, both had the opportunity to work on skyscrapers or other massive real estate projects, were these options sexist? The Washington Post’s Lisa de Moraes said during an online chat that,

“Yes, it was sexist. But seriously, what did you expect? Actually, that’s not fair; I would have thought that someone at NBC would have woken (woken?) up and said “Hey, wait a minute, you can’t give the female winner a choice of “chick” jobs when your male winners are working on building buildings, etc. Apparently no one at NBC woke up. Either that or NBC’s offices, like Brigadoon, float in the ether and only come down to earth every so often and the last time they touched down was the 50s.”

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