Dove offers Apprentice teams training.

Dove offers Apprentice teams training.
In an effort to spin its humiliating and somewhat useless Apprentice 3 product placement, Dove has issued a press release that offers training to the show’s rejected candidates. Instead of, say, pretending that their product wasn’t promoted by models stroking a cucumber under running water, or by someone misusing it and rubbing it all over their face, Dove’s senior brand manager embraces the whole thing and disses the idiot candidates. He says, “We were hoping the teams would capture the clean, refreshing essence of Cool Moisture, but unfortunately they chose to go in a dramatically different direction.” Marketing people are so weird; do they talk like that at home? Anyway, Dove says they are welcoming the people who mangled their brand to their headquarters for marketing “Boot Camp [that] will include an immersion at Dove headquarters with sessions from the industry leading beauty brand on advertising and brand marketing, as well as a critique on why the ads were so bad.” Sounds like an excuse to bring these brand-wrecking twits in for an accidental swim in a clean, refreshing vat of Cool Moisture.

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