advertisers have to buy ads from CBS for both Survivor 3 and 4.

advertisers have to buy ads from CBS for both Survivor 3 and 4.
In order to have Jeff Probst whore a product on Survivor 3, advertisers will also have to agree to sponsor next spring’s Survivor 4. The $25 to $28 million CBS is charging includes extraordinarily subtle product placement and two 30-second ads during each episode.

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