Mark Burnett: “…the endgame here is selling products in stores.”

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by Andy Dehnart / June 5, 2001, 7:58 AM

Mark Burnett: “…the endgame here is selling products in stores.”
Mark Burnett talks about product placement and makes his priorities clear in an interview with the Associated Press: “My shows create an interest and people will look at them, but the endgame here is selling products in stores—a car, deodorant, running shoes. It’s the future of television.”

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