10 Spot loses 22 percent as MTV ratings drop with, without Newlyweds, Osbournes.

10 Spot loses 22 percent as MTV ratings drop with, without Newlyweds, Osbournes.
MTV’s 10 Spot shows have dropped “10% to 1.14 million in the 12-34 target demographic from last year. In April, ‘10 Spot’s’ drop grew to 22% and its total-day rating sagged 7%,” according to The Hollywood Reporter. Part of that comes from new series such as Meet the Barkers and Cameron Diaz’s Trippin’, which are “not matching the ratings or buzz of the three high-profile programs that departed last month.” But even the “big” shows suffered. When it was on the air, Newlyweds “fell 29% to 1.5 million in 12-34 in the first quarter from its own performance at 10 p.m. the previous season,” The Real World “dropped at similar levels,” and Power Girls “was down more than 40% in 12-34,” THR says. MTV’s Brian Graden plays the expectations game: “We’ve seem to have made such a disproportionate amount of noise over the last few years, so much so that I worry a show could overshadow the bigger idea of MTV.”

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