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high-end advertisers turn to reality TV, now popular with the $75K+ crowd.

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high-end advertisers turn to reality TV, now popular with the $75K+ crowd.
Advertisers for high-end products are starting to advertise on reality TV shows after previously turning up their noses at this proletarian entertainment. The reason, according to TV Week: “This season, 10 reality shows are ranked among the top 25 broadcast prime-time shows in the audience-composition index for adults 18 to 49 with incomes of $75,000 or more.” The number one show for that demographic is, naturally, The Apprentice, which is tied for first with The West Wing. The next-highest ranked reality TV show among the (relatively) rich is The Bachelorette 2 (#7), followed by Average Joe (#8), Survivor All-Stars and The Bachelor (tied for #16). One media analyst says Trump’s show is responsible for the new focus on reality from these advertisers, while another says it’s because sitcoms currently suck.

link to this story + posted Mar. 23, 2004 at 6:30 AM by Andy Dehnart