11 of top 20 shows are reality TV.
Among 18- to 34-year-olds, 11 of the top 20 shows are reality TV programs. An ad-buying analyst tells USA TODAY that “[t]he appetite is insatiable” for these shows. She says that crappy, unwatched new dramas and sitcoms gave way to another wave of reality TV hits: “Had the shows performed well, these would not have been plugged in their place. We knew they weren’t going to stick to that.” Not all shows are a huge success, though; FOX’s two-episode The Littlest Groom was watched by only 7 million people; more than four times that many tuned in to watch American Idol 3.

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