“reality may not always be as profitable for the TV networks.”

“reality may not always be as profitable for the TV networks.”
As reality TV’s recent ratings and cultural success has become apparent, “Madison Avenue has been taking the format more seriously,” MSNBC reports. However, “reality may not always be as profitable for the TV networks as the ratings imply,” in part because “an unproven reality show doesn’t command the same ad rates as a new drama or comedy.” Plus, advertisers have questions about the ability of networks to sustain current show formats, retain audiences once the show goes off the air, and come up with new show ideas that are appealing to advertisers.
+ also: in the UK, reality TV “has had an invigorating effect on every kind of television.”

advertisement