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advertisers shy away from reality TV.

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advertisers shy away from reality TV.
In a dramatic turn from the beginning of this year, when reality TV shows flooded the air, “network executives say that few—if any—reality shows will be on the fall schedules they plan to unveil to advertisers next month in New York,” the LA Times reports. Various factors, including networks’ reluctance to run repeats of a reality TV series to their relatively short runs make unproven shows unattractive to advertisers. However, since “three-fourths of all new programs fail…networks are likely to plug them with reality shows that are cheap and quick to produce,” the paper says.

link to this story + posted Apr. 23, 2003 at 6:00 AM by Andy Dehnart