Pontiac’s new Aztek ad campaign will play like a reality TV show.
Pontiac’s new ads for the Aztek—remember it from Survivor 2?—follow groups of people who get to drive the car/truck/thing for a week—and have cameras follow them. The results will be edited and air in “several fast-paced commercials” that are reminiscent of a reality TV show. At least Pontiac isn’t structuring its ad campaign around Colby and his mom.
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![Survivor [TV Soundtrack]](/realitytv/images/az_survivor_soundtrack.png)
![The Mole [TV Soundtrack]](/realitytv/images/az_mole_soundtrack.png)
