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Pontiac’s new Aztek ad campaign will play like a reality TV show.

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Pontiac’s new Aztek ad campaign will play like a reality TV show.
Pontiac’s new ads for the Aztek—remember it from Survivor 2?—follow groups of people who get to drive the car/truck/thing for a week—and have cameras follow them. The results will be edited and air in “several fast-paced commercials” that are reminiscent of a reality TV show. At least Pontiac isn’t structuring its ad campaign around Colby and his mom.

link to this story + posted Oct. 2, 2001 at 7:19 AM by Andy Dehnart