ArchivesYukon sales up after Queer Eye placement; UK gets US show Nov. 6.
General Motors product placement on Queer Eye for the Straight Guy—the Fab Five drive a GMC Yukon XL Denali—has been so successful that the company “is considering a broader campaign to capture more of the $450 billion spending power of the gay and lesbian community,” the Detroit News reports. GM “has received thousands of requests for information on the vehicle because of the show” and “[s]ales of GMC Yukon models are up 3 percent year-to-date in 2003 from 2002, while GM’s overall unit sales have fallen 3 percent,” the paper reports.
+ also: US Queer Eye will air in the UK starting Nov. 6.
+ and: five back-to-back episodes air at 9 p.m.
Queer Eye
Yukon sales up after Queer Eye placement; UK gets US show Nov. 6.
link to this story + posted Oct. 10, 2003 at 8:00 AM by Andy Dehnart
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