Queer Eye furniture, clothing stores “provide merchandise for free.”

Queer Eye furniture, clothing stores “provide merchandise for free.”
Wondering how much a Queer Eye for the Straight Guy makeover costs? Not as much as it appears, according to Time magazine, which reports that “[s]tores pay nothing for being featured on the show; they simply agree to let cameras in and provide merchandise for free.” Stores are selling a lot of the products featured on the Bravo show, and housewares store Domain is even renaming a sofa after Fab Five member Thom Filicia called it a “chofa” on the show. A producer for the show says they won’t charge companies for the air time: “They’re giving me a location, and they’re giving us product. Why would I charge them? That would be horrible.”
+ also: Simon Dumenco: “It’s an infomercial, people!”
+ and: “The show is incredibly entertaining, too. But that’s exactly the problem.”

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