Project Runway 6 ratings down but it has helped lower Lifetime’s average age

Project Runway 6 »   by Andy Dehnart / October 30, 2009, 12:24 PM

That Project Runway 6 has turned out to be a mediocre season is reflected in the show’s ratings: While the move to Lifetime brought the highest-rated debut ever for the show, it’s since lost 20 percent of its viewers, and is “now averaging 9 percent fewer women 18-49 viewers than its last season on Bravo,” Joe Adalian reports.

Lifetime’s president, Andrea Wong, said that the ratings are still “fantastic” because the show is “the No. 1 rated reality show on cable this year among women.”

In addition, Adalian reports that the series “has helped lower Lifetime’s median age to 46.4, the network’s lowest in a decade (and younger than Fox). Around 50 percent of the viewers watching ‘Runway’ are new to the channel.”

Lifetime Has Trouble Making ‘Runway’ Work [The Wrap]

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