Tim Gunn will call your friends and tell them to “gather round,” “carry on,” and “make it work”

Lifetime is promoting the upcoming debut of Project Runway by allowing you to have Tim Gunn to call your friends, saying their name, your name, and his catchphrase. It’s the same thing The CW did to launch itself using Tyra Banks, although your friends will probably be much more impressed by a phone call from Tim, or at least less frightened.

On Lifetime’s web site, you can send a personalized message from Tim Gunn. After entering names (if a name isn’t available because it’s uncommon, you choose a nickname instead) and selecting several options like their favorite designer, you enter a phone number.

The site will call it immediately, using your phone number as the “from,” and electronic Tim will work his magic. You can also have the site e.mail a recording of his message if you think someone won’t pick up or won’t appreciate the joke. Of course, there’s also a promotional message at the end about watching the new season.

This proves how cool Tim Gunn still is, both for the reaction he gets—I tested it on my sister, who reported that at first, she almost wet her pants because it was very realistic phone call, and a TV critic colleague, who exclaimed, “He said my name!”—and because Tim recorded probably hundreds, even thousands of names to make prank calling you friends possible.