TBS’ He’s a Lady debuted last night, but minus product-placed sponsor SC Johnson.

TBS’ He’s a Lady debuted last night, but minus product-placed sponsor SC Johnson.
Oops: TBS’ He’s a Lady debuted last night at 10:05 p.m. ET, and I totally forgot about it. Thankfully, it repeats tonight at 11:05 p.m. ET. On the show, eleven men compete for $250,000 by discovering what it’s really like to live as a woman. Tricked into believing they were on a show called “All American Man,” they instead are “learning how to walk, talk and dress like a lady, followed by going out in public to find out how convincing they are; learning to flaunt their new attitude with training from supermodel Frederique; planning a real wedding and then being asked to serve as the bridesmaids; and finally, completing a ‘lady of the house’ challenge back in their hometowns, where the guys must remain in character in front of family and friends in the absence of their wives and girlfriends.” All of this is highly controversial, at least to some. Because learning about gender roles and cross-dressing are both highly destructive to the fragile moral fabric of our society, the assholes at The American Family Association lobbied the show’s principal sponsor S.C. Johnson, which caved and pulled its advertising from the show, according to the Atlanta Journal-Constitution. The company said simply that they “assessed the show and we will not sponsor it,” despite the fact that their deal included product placement. A report said that the AFA “sees no humor in the staged cross-dressing that promotes life as a transvestite.” And most of the free-thinking world sees no humor in life as a tight-ass on a moral high horse.

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