one-fourth of Wed. audience watched Big Brother 3 or American Idol; Mole has best demo numbers yet.
Big Brother 3, American Idol get 25% of Wed. audience; Mole has best night.
Last Wednesday, one-quarter of the viewing audience at 9 p.m. were watching either American Idol or the debut of Big Brother 3, which tied for 14th place in the week’s ratings. On Thursday, Big Brother 3 came in first among viewers 25 to 54, but was behind NBC in viewers 18 to 49. Also, last Tuesday, The Mole 2 scored its highest numbers yet in the 18 to 49 demographic, and was seen by 7.3 million viewers.