Archives“an hour-long infomercial for Ford,” which helped cast the show, or a reality TV show with a sponsor?
Maclean’s Robin Roberts looks at the unique sponsorship of The WB and Global’s No Boundaries by Ford. “The difference with No Boundaries is the degree of Ford’s involvement, on tape and behind the scenes,” Roberts writes, pointing out that Ford even had a hand in casting.
+ plus: contestant John Hodges uses exposure “to promote AIDS awareness and prevention.”
No Boundaries
“an hour-long infomercial for Ford,” which helped cast the show, or a reality TV show with a sponsor?
link to this story + posted Mar. 5, 2002 at 7:43 AM by Andy Dehnart
Join reality blurred on Facebook
![The Mole [TV Soundtrack]](http://images.amazon.com/images/P/B00005O54G.01.MZZZZZZZ.jpg)
