“an hour-long infomercial for Ford,” which helped cast the show, or a reality TV show with a sponsor?

“an hour-long infomercial for Ford,” which helped cast the show, or a reality TV show with a sponsor?
Maclean’s Robin Roberts looks at the unique sponsorship of The WB and Global’s No Boundaries by Ford. “The difference with No Boundaries is the degree of Ford’s involvement, on tape and behind the scenes,” Roberts writes, pointing out that Ford even had a hand in casting.
+ plus: contestant John Hodges uses exposure “to promote AIDS awareness and prevention.”

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