WB casting for No Boundaries.

WB casting for No Boundaries.
The network that brought us Dawson’s Creek and Buffy the Vampire Slayer is looking for 12 or so cast members for No Boundaries. Title sound familiar? It’s Ford’s campaign, and the somewhat controversial show is lists both Ford and J. Walter Thompson, their ad agency, as producers; it’s product placement that would make Mark Burnett go wild. When the show isn’t promoting Ford indirectly (grand prize is cash and a Ford SUV), it will be following the contestants as they “to raft, trek, mountain bike, rappel, sea kayak, glacier walk and dog sled (and more!) through some of the most amazing landscapes and water ways on the continent.” Application videos are due April 30.

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