Making the Band

O-Town the result of singing, dancing—and “cunning” media synergy.

O-Town the result of singing, dancing—and “cunning” media synergy.
The band formed on Making the Band “is the most cunningly marketed, cross-platformed boy band ever,” according to a story from [ INSIDE ] magazine that’s now online. It reports on the cross-media synergy that helped O-Town land its first album at number five during its first week.
+ plus: an interview with Ashley and Dan.

link to this story + posted Feb. 7, 2001 at 7:24 AM by Andy Dehnart

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