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Pepsi shopping reality TV series that would send winner into space.

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Pepsi shopping reality TV series that would send winner into space.
Pepsi is looking to spend one third of its promotional budget—$35 million—on a reality TV series “where contestants would compete for the chance to trek into the final frontier as part of a future Russian Soyuz shuttle mission to the International Space Station,” according to the New York Post. The show is just in the concept stages now; Pepsi is looking for a network. Back when Mir was in space, Mark Burnett planned a similar show called Destination Mir; its status is unclear.

link to this story + posted Sep. 30, 2002 at 6:30 AM by Andy Dehnart