Pepsi shopping reality TV series that would send winner into space.

Pepsi shopping reality TV series that would send winner into space.
Pepsi is looking to spend one third of its promotional budget—$35 million—on a reality TV series “where contestants would compete for the chance to trek into the final frontier as part of a future Russian Soyuz shuttle mission to the International Space Station,” according to the New York Post. The show is just in the concept stages now; Pepsi is looking for a network. Back when Mir was in space, Mark Burnett planned a similar show called Destination Mir; its status is unclear.

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