Anchorwoman’s one episode helped station’s ratings; TV Guide casting for second Making News
The TV Guide Channel is in the process of selecting a local news station for a second season of its original reality series Making News. The first season followed KOSA in Texas, “and several stations are currently auditioning to star in the next installment,” Broadcasting and Cable reports.
The series wasn’t extremely high-rated. But it “averaged a 0.3 household rating; as the channel averaged a 0.2 this summer, it spelled a 50% jump for TVGN’s prime,” Broadcasting & Cable reports. That made the “13-episode run … TVGN’s top-rated series this past summer, and [the news station’s general manager] Barry Marks says the exposure helped his bottom line.”
Marks said that happened because “the emotional connection between the newsroom and the buyer brought in extra dollars. It showed national clients a personality when we usually just do telephone deals.”
In the same story, the general manager of KYTX, which was the setting for FOX’s short-lived reality series Anchorwoman (it was cancelled after one episode) said the two episodes of exposure helped his station. “People sampled us and they liked what they saw. Our news ratings are up significantly,” Phil Hurley said.