All-star DWTS: bad idea to have good dancers, Disney exec says

Dancing with the Stars 15 »   
by Andy Dehnart / December 5, 2012, 5:04 PM

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This fall’s Dancing with the Stars all-star season wasn’t a good idea, according to ABC parent Disney’s CFO, because it featured winners and other strong competitors instead of terrible, entertaining dancers.

“We thought it was a great idea,” Jay Rasulo said at a conference today, according to Deadline. “Turns out people didn’t want to see people who could dance. They wanted people who couldn’t dance. So it’s not easy to be a taste-master in programming a network.”

He said the finale “didn’t work out.” Ratings were down 27 percent compared to last year, though they increased by 50 percent from the previous week.

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