Archivesthis week’s Amish in the City “retained 100% of last week’s total audience.”
In a press release so full of numbers it makes my brain hurt, UPN announced that Amish in the City “posted week-to-week ratings increases in adults 18-34 (1.7/6 v. 1.5/6) and adults 18-49 (1.8/6 v. 1.7/6), and retained 100% of last week’s total audience (4.0mil).” I’ll translate: the same number of people watched, but more of the type of people who advertisers (and thus networks) like better tuned in. More translation: The viewer hemorrhage that took place after the first episode, which drew 5.4 million people, didn’t continue, which is good news. Also of note, the series “built dramatically in the second half hour in total viewers (4.2mil vs. 3.7mil), adults 18-34 (2.0/7 v. 1.5/6) and adults 18-49 (2.0/6 v. 1.6/6).” In English, that likely means something better was on another network during the first half-hour, and people stopped at UPN when that show ended and they started channel surfing.
Amish in the City
this week’s Amish in the City “retained 100% of last week’s total audience.”
link to this story + posted Aug. 13, 2004 at 7:00 AM by Andy Dehnart
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