30-second ads for American Idol 6 results show average $620,000

FOX is selling 30-second advertisements on American Idol 6’s results show for an average of $620,000. Similar ads on the performance show go for about $594,000, according to Advertising Age.

That’s compared to $518,000 for Wednesday-night ads and $497,000 for Tuesday night ads last year. And those are just averages. “Media agencies reported that ‘Idol’ spots this season have sold for $550,000 to $700,000,” according to AdAge.com.

That means “Fox is officially the most expensive network for advertisers trying to reach 18- to 49-year-olds.”

Elsewhere, Survivor Cook Islands ads are selling for $296,000, while Apprentice 6 ads are going for just $150,000. On the new network The CW, America’s Next Top Model is “the network’s most expensive show … at $135,000, a significant jump from last year’s UPN price tag of $62,319.”

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