Clay thinks his “label is clueless about how to market to an audience he knows.”

Clay thinks his “label is clueless about how to market to an audience he knows.”
This not-easily-summarized and complex profile of both Clay Aiken and the American Idol phenomenon’s reception inside the recording industry focuses mostly on Clay Aiken and his Oct. 14 release of Measure of a Man. Clay, “a devout Baptist who does not smoke or drink, … respectfully asked that he not be required to sing any songs about sex” on the album. Additionally, “Aiken has had numerous frustrations with the way RCA has tried to tweak his image.” Ultimately, he “believes that the label is clueless about how to market to an audience he knows instinctively.”

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