even more “integrated marketing” planned for American Idol 2.

even more “integrated marketing” planned for American Idol 2.
If you don’t drink Coca-Cola products, drive a Ford, and use AT&T Wireless after watching American Idol 2, some marketers are going to be very very sad. You’ll be seeing a lot of all three “exclusive presenting sponsors” when the show debuts Jan. 21. Joining Ford car commercials and Coca-Cola’s redrum—I mean, “Red Room”—will be the “Ford Focus Room, where contestants share their feelings with viewers before and after auditions,” Electronic Media reports. Other things to look forward to: “Coke-Behind-the-Scenes,” “haircolor, haircare products and guidance as well as makeovers” from Clairol Herbal Essences, and “a show-related ‘special opportunity’” from Old Navy. Oh, and maybe some people will sing and Simon will screech and Paula will praise, if there’s time between all of the ads.

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