How Mark Cuban changed Shark Tank’s requirement that companies give equity or profit to ABC, Mark Burnett

Shark Tank‘s first four seasons included an on-screen disclaimer that noted that “Sony Pictures Television, a designee of Mark Burnett, and ABC may receive equity in or a share of revenues generated by the businesses included in this program.” That was true whether or not the company made a deal, but it is no longer true, and has been retroactively reversed thanks to Mark Cuban.

Cuban already changed Shark Tank on camera, making the show more entertaining with his unexpected deals and willingness to engage and challenge both entrepreneurs and other sharks. He’s now changed the show behind the scenes.

As Jason Cochran first noticed, late last month, responding to a post by Robert Scoble that mentioned the requirement, Cuban wrote on Facebook (typos are original),

“Fyi, There is no additional equity or percentage of anything taken any longer. That was removed retroactively. I told them i wouldn’t come back this season if it wasnt.

To their credit all involved realizes thw quality of companies and entrepreneurs woukd decline if they didnt.”

ABC and Sony had no comment.

The Quest ends its journey stronger than it began

Verlox from The Quest

A review of the finale of summer's best reality series, which wasn't always perfect but was thoroughly entertaining right down to the finish, which included phenomenal challenges and special effects. Will ABC give it a second season?

Plus: an interview with the actor who played Verlox and the ogre.


Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.