Celebrity Apprentice’s great preview mostly ignores Trump, who NBC defends

NBC has released a new promo for The Celebrity Apprentice‘s new season, which features returning cast members. In the well-produced trailer, they’re hilariously self-deprecating in a parody of another familiar kind of advertisement. The subsequent clips of the show back up what the cast told TV critics today: that the competition and personality clashes are even more dramatic than before.

Despite the image in the video below, almost absent, however, is Donald Trump, who doesn’t even appear until a minute in. That may seem strange, though as any viewer knows, the real drama of the show has very little to do with him. And also, there’s that whole thing about how unhinged he’s become.

In the face of continuing criticism that NBC is enabling his lunacy and giving him a platform, never mind cash, NBC chair Bob Greenblatt addressed that with TV critics in Pasadena on Sunday:

“I don’t really know the answer to it. We live in this country where you can sort of say anything you want as long as you’re not harming other people. And he’s got a political belief system. And we talk to him all the time. But I really don’t think that what he’s doing kind of in his personal life is going to corrupt what is happening on the show. That said, if he sort of becomes somehow hurtful or says things or does things that cross a line, I guess we would figure out what to do about that.”

Pressed about whether Trump has already crossed a line, he said, “I don’t think so.” So, yes, there’s a line that’s further away than the ones Trump has already crossed.

Greenblatt also said, and I don’t think he was joking because this is actually true, “We talked him out of running for president. Wasn’t that good enough?”

The Quest ends its journey stronger than it began

Verlox from The Quest

A review of the finale of summer's best reality series, which wasn't always perfect but was thoroughly entertaining right down to the finish, which included phenomenal challenges and special effects. Will ABC give it a second season?

Plus: an interview with the actor who played Verlox and the ogre.


Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.