The Voice’s great promo wrecked by a Kardashians star

One of the best ads during the Super Bowl was a promo for The Voice‘s second season, and it had a surprise ending that made it even better. Now, NBC has re-edited the same promo, and not very well, injecting another reality star, Bruce Jenner, in the place of Betty White.

It’s somewhat clever in that there’s a tie-in with the Olympics, and Bruce Jenner is moderately self-deprecating here, but nowhere near as funny as Betty White.

Part of what doesn’t work is the recycling: We already know what’s coming, and it seems cheap of NBC to not create a brand-new promo that’s equally as awesome. Also, the edits are weak: They clearly didn’t re-shoot the ending, and instead went with some unused footage of CeeLo and added a voice-over to identify Jenner–and it’s never a good sign if you have to say the joke/identify the allegedly famous person.

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.