Because there’s not enough arbitrary divisiveness already infecting our country–red/blue, conservative/liberal–we now have another way to divide us: TV shows.
The report identifies the Top TV Shows for Reaching Key Voters, and Experian Simmons says it is “a new list of the top 20 television programs for reaching party loyals as well as three key swing voter segments.”
The full report has details about what each of the categories of people represent. Below are the reality TV shows and their rank in the top-20 list for each group. (I filtered out the scripted shows, because who cares about those?) Some of the results are preditable, like Watch What Happens being a top show for “Super Democrats,” but many are surprising, like The Bachelor‘s popularity among “Ultra Conservatives.”
“Super Democrats” watch Project Runway (7), Anthony Bourdain: No Reservations (15), and Millionaire Matchmaker (19).
“Ultra Conservatives” watch Antiques Roadshow (2), Dancing with the Stars‘ results show (5), Undercover Boss (7), Dancing with the Stars (12), Property Brothers (14), House Hunters (15), The Biggest Loser (16), Shark Tank (17), and The Bchelor (18).
“Mild Republicans watch Brad Metzler’s Decoded (3), Gold Rush (7), Deadliest Catch (8), Pawn Stars (9), Storage Wars (11), American Pickers (13), Top Shot (14), and American Restoration (15).
“On the Fence Liberals” prefer Top Gear (4) Ink Master (12).
Finally, “Green Traditionalists” (defined as about a third of independents) watch Lizard Lick Towing (1), Extreme Couponing (2), 19 and Counting (7), The Little Couple (11), Storage Hunters (14), Only in America with Larry the Cable Guy (18), and Hoarding: Buried Alive (20).