The Voice gets insanely high post-Super Bowl ratings

With 111.3 million viewers, the Super Bowl was the most-watched television show ever, and NBC’s post-game debut of The Voice benefitted significantly from that: it had 37.6 million viewers and an insane 16.3 rating among adults 18 to 49, which made it the highest-rated non-sports show on any network in six years.

NBC also announced that it was “NBC’s highest-rated entertainment telecast overall in both adults 18-49 and total viewers since the series finale of ‘Friends’ on May 6, 2004.” Perhaps most significantly, more people watched it than watched last year’s post-Super Bowl offering, Glee: 47 percent more people ages 18 to 49, and 40 percent more viewers.

Of course, the real test comes tonight, and in the weeks to come, to see how many of those viewers The Voice can keep.

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.