X Factor will accept votes via Twitter

A year and a half ago, I joked in a satirical post that American Idol would accept votes via Twitter. But that’s exactly what will happen starting next week, when voting begins on Fox’s The X Factor.

Fox announced late Tuesday that it will “allow fans — for the first time in television — to cast votes for their favorite finalists” on Twitter, which will happen
via direct messages sent to @TheXFactorUSA. Public tweets do not count; Fox has instructions for people who are new to Twitter.

There will also be traditional voting via a toll-free number, and Verizon customers can also vote via an app or text message.

The New York Times reported that “Twitter executives say they don’t pay for such placement,” although it did cost them money “to set up the voting infrastructure.”

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.