Same Name product placement on Big Brother fails

CBS’ new reality series Same Name lost a large part of Big Brother‘s audience, despite the fact that promoting the new series took up a significant amount of time during Big Brother, including a visit by David Hasselhoff.

About 5.27 million people watched David Hasselhoff and David Hasselhoff switch lives, down more than 1.5 million from those who watched Brendon and Rachel fighting again. Same Name is the same kind of contrived series like Undercover Boss, except no one’s undercover during the heavily set-up fish-out-of-water situations.

Among viewers 18 to 49, there was “a 38 percent dropoff,” and Media Life called that “a disappointing debut.” However, it did do better than the repeats CBS aired in the timeslot; TV By the Numbers said that was “a slow start but still the best adults 18-49 ratings for the time period since the Survivor finale in May.”

I honestly wonder how much the extensive product placement helped or hurt the debut. The promotion dragged on and got annoying, and it actually made the series seem less compelling than some of its previews did. Then again, without the help of the Big Brother producers and houseguests, Same Name might have done even worse.

The Quest ends its journey stronger than it began

Verlox from The Quest

A review of the finale of summer's best reality series, which wasn't always perfect but was thoroughly entertaining right down to the finish, which included phenomenal challenges and special effects. Will ABC give it a second season?

Plus: an interview with the actor who played Verlox and the ogre.


Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.