Celebrity visiting Big Brother is, of course, a CBS reality show star promoting a show

The celebrity who will show up on Big Brother 13 hasn’t been sworn to secrecy, apparently, revealing that he’ll appear on the reality show to promote his new CBS reality series.

The celebrity is former America’s Got Talent judge David Hassellhoff, who will appear on CBS’ new reality series Same Name. The Hoff is being brutally honest that his appearance is just shameless promotion for the new series. In an interview with AOL TV, he said,

“I gotta go do something on ‘Big Brother’ right after this. I don’t really know what’s going on [on 'Big Brother'] to be honest. It’s one of those shows I thought I’d never be on, but it’s super high-rated and our whole gag is a prelude, a contest to figure out who this guy is that has the same name, which’ll make for a nice little promo for our show.”

I’m not sure what he means by “our whole gag” or “a contest,” and he wasn’t asked to clarify. But I’d guess that this will make an annoying promo that will fill time instead of content that might actually be interesting.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.