Jessica Simpson cast in the Tim Gunn role on NBC’s Fashion Star

Magical Elves forthcoming fashion design/brand competition Fashion Star has cast Jessica Simpson as the show’s mentor, in the role that Tim Gunn originated in Project Runway, the Bravo series that inspired the Bravo knock off, The Fashion Show that is a very, very close relative to this NBC series.

The announcement calls Jessica a “musician, entertainer and fashion designer,” and NBC’s reality executive Paul Telegdy said in the press release, “With an almost billion dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers.” She’s come a long way being confused by Chicken of the Sea.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.