More rich people watch The Apprentice than any other show, except The Office, 30 Rock

The Apprentice isn’t really popular at all among most viewers, but it’s the third-most popular show among people who make more than $100,000 a year. Since this season focuses on people impacted by the recession, maybe we can extrapolate that rich people like to watch Donald Trump fire already fired people again? Or maybe they just like good television.

NBC’s “The Office and 30 Rock and reality vet The Apprentice rank as the season’s top-indexing programs among adults 18-49 living in homes with income exceeding $100,000, according to National Audience Demographics data from Nielsen,” Variety reports. The paper has data about how other reality shows did with that audience.

Last week’s penultimate episode of The Apprentice saw 56 percent more people 18 to 49, but TV By the Numbers says its rating is “still tiny,” and among all viewers, the show came in third place with just 4.1 million viewers.

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.