Several reality stars, including American Idol host Ryan Seacrest, Kim and Khloe Kardashian, Jennifer Hudson, and the cast of The Buried Life, have agreed to digitally die until their fans raise $1 million today, World AIDS Day. Also participating are Lady Gaga, Elijah Wood, and others. Meanwhile, Project Runway‘s Mondo Guerra has designed a t-shirt to raise money for AIDS research.
The digital deaths are illustrated by a campaign that shows the stars in coffins because “the world’s top tweeters are making the ultimate digital sacrifice, leaving their 30 million followers in the dark until $1,000,000 is raised to buy their digital lives back,” according to an ad, below.
It’s a project of Keep A Child Alive, which says it “is dedicated to providing life-saving AIDS treatment, care and support services to children and families affected by HIV/AIDS in Africa and India by directly engaging the global public in the fight against AIDS.” Ryan Seacrest’s blog runs down what that $1 million can do.
Elsewhere, HIV-positive Project Runway contestant Mondo Guerra has designed two limited-edition t-shirts to raise money for amFAR’s AIDS research efforts; they’re being sold on GAP’s Piperlime for $50, and $20 from each sale (that’s it?) goes to the organization.
Also today, Showtime is broadcasting the documentary The Other City, which follows people in Washington, D.C.–where three percent of the population has HIV–who are living with the disease or working to help those who are. It debuts tonight at 7:30 p.m. ET on Showtime, 9 p.m. on Showtime Showcase, and 11 p.m. on Sho2.