Pit Bulls and Parolees ratings double during special episode, so Animal Planet giving $50K

Last Saturday, Animal Planet launched its You Watch, We Give campaign, which raised money for the nonprofit organization featured on its reality series Pit Bulls and Parolees based on the number of viewers who tuned in. Ratings doubled for that episode, and the network is giving $50,000 to Tia Torres’ Villalobos Rescue Center.

Animal Planet said that 1.1 million people watched, and “the episode was the series’ highest rated episode to-date among most key demos.” The Washington Post reports that’s “54 percent more people than the show has averaged this season to date.”

That’s a pretty smart and awesome way to get people to watch a TV show, since it benefits both the network and a non-profit organization. This is part of the network’s ROAR, Reach Out. Act. Respond., which the network calls a “marketing initiative that is committed to making a positive impact on the lives of animals.”

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.