Men will compete to become Ken, Barbie’s “ultimate boyfriend for every occasion”

An online reality series will be a competition between men who think they are the living embodiment of Ken, Barbie’s genital-less plastic boyfriend. Perhaps because she has a history with plastic men, The City‘s Whitney Port will host the series.

Genuine Ken: The Search for the Great American Boyfriend will air on Hulu starting Jan. 18. On it, “eight men between the ages of 21 and 30 will compete in a series of elimination challenges to prove that they possess Ken’s qualities in order to be ‘the ultimate boyfriend for every occasion,’ including being able to surf, design, have a sense of fashion and show a romantic side,” Variety reports.

Mattel VP Stephanie Cota told the paper that Ken is “getting a makeover to make sure he’s still as culturally and visually relevant as Barbie is.”

Here’s Ken in Toy Story 3, for which he seems to have received a pretty significant makeover already, although one he’s not yet quite become aware of:

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.