Los Angeles schools reject Jamie Oliver’s Food Revolution; show now wants to help families

The Emmy-winning ABC reality series Jamie Oliver’s Food Revolution is now searching for families to be cast on the show after the school system in Los Angeles rejected the show’s request to help make over its cafeterias, as the chef did during the first season in West Virginia.

A Los Angeles Unified School District director told the Los Angeles Times, “Our feeling was that his time would be better spent or invested in other communities.” A letter sent from the school district to producers said that budget cuts and the time commitment impacted their ability to participate, and also said, “While we appreciate your interest in our school meal program, we believe our direct work with nutrition experts, health advocates, the community, schools and students is the most effective strategy for our continued success and improvement.”

As a result, producers have apparently decided to shift the focus for the second season, as ABC is now casting “for families with children who could use Jamie’s help in the kitchen to overcome the obstacles to healthy eating.” The casting notice says “Jamie wants to meet real families and deal with the problems you face every day.”

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.