American Idol season 10 promos highlight winners, not judges

The first promos for American Idol‘s 10th season are out, and guess what they focus on? Not the judges–and thus the absence of Simon Cowell. Instead, the two ads highlight the winners, both their auditions and their hometowns, because as we all know, the journey is much more important than the singing, which is probably why Taylor Hicks is included.

Fox has two ads, a 60-second and a 30-second version, and while the full version shows all nine winners, the 30-second one includes only Kelly Clarkson, Lee DeWyze, Ruben Studdard, David Cook, and Carrie Underwood, an interesting mix.

Watch the two promos here:

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.